Lead social creative for US based ride sharing company Lyft.
Whilst working at Coolr (social first agency) I was responsible for all content concepts and output across all social channels. Creating 50+ assets across Instagram, TikTok and Youtube. everything from design > photography> direction > video and animation
These are various examples of social campaigns I created whilst working in-house at the advertising agency VML in Sydney.
The first project is a campaign that is still running in McDonalds Australia, featuring tiny figurines interacting with the products. I worked from start to finish on this campaign, from concept scamps to work on set and through to final execution.
The second project, ‘Snaplications’, is a social campaign in which Australians were given the chance to apply for a job at McDonalds through a Snapchat lens. This campaign went viral, with an estimated reach of 304 million people in three days, as well as receiving various awards, including the Grand Prix at the Drum Mobile Awards 2018. I worked with the creative team on the concept of this campaign and designed all the social assets, as well as the snapchat filter itself.
Lead social creative Lidl uk
Whilst working at Coolr (social first agency) I was responsible for content concepts and outputs across all social channels. Also worked closely on transforming their old strategy and design look and feel to a fresh, fun, social first direction.
I have worked on a mixture of social projects for FaceGym, including designing social templates for part of their brand toolkit, concepting and designing for social campaigns, and creating BAU assets.
Worked on this filter from start to finish. Concept to art direction and getting my hands nitty gritty in design and illustration.
created working collaboratively between myself, a designer and a lens designer.
Play the game here: https://www.tiktok.com/@lidlgb/video/7314355498952707361
I was hired to work as the sole designer for IKEA UK social assets, working across Instagram, Facebook and Pinterest on a mixture of BAU assets and creative concepts. This included retouching images, photography, designing toolkits, animation and illustration.
‘Womb Stories’ is an ongoing campaign created by Bodyform UK. The campaign encourages women to speak up about periods, vulvas and wombs, helping to change the stigmas and taboos around women's intimate experiences.
As a social creative, I created a set of GIPHY stickers which the community can use to bring these stories to life, and was photographer and art director for a smaller campaign within the hero in which students created a garment based on a vulva.
TV ad: https://www.youtube.com/watch?v=jzofqixlbk0
Working on a mixture of projects, from creating GIPHY stickers to encourage people to go outside, reactive social posts for Euro 2020, and concepts for social campaigns and TikTok videos.
Samsung wanted joyful, fun and social first content to promote their cashback offers.
In a Mr and Mrs-style series, we interviewed different pairs of Samsung’s influencer network, quizzing them on their knowledge of their pair’s choices.
They ask each other questions to find out which Samsung product they think their pair would pick and how they’d use the cashback reward.
Each correct answer stated earns the individual points.
I worked on this series from Concept > Art Direction > Design.
Vashi invited people to celebrate their loved ones, working with them to create personal jewellery that captures every emotion.
On social, we wanted to make sure our community knew that the relationships featured in the campaign were real. The best way to do this was by breaking the campaign assets into different pillars: campaign photography, cutdown from the campaign film, reels of the couple at home filmed by them and edited by us, reels of the couple making their piece filmed by them and us, and type based animation.
Martini wanted to use the power and reach of Giphys to introduce new drinks and promote the history of the brand to a younger audience. Using illustration for the iconic bottles and drinks the designs were animated and a Martini Giphy channel was created.
Illustrations and Giphy stickers designed by me.
Voices was initially launched to honour both International Women’s Day and Mother’s Day and celebrate female relationships.
We wanted to tell their stories on social through a series of reels, photographs and quotes about advocacy, activism, work, community, love and relationships.
Photographer: Laura Coulson
Video Creative Lead: Razvan Pestean
Social Executions: Harriet Phillips
I was commissioned to animate 20 stickers for the Trouva 2020 christmas campaign. They used the stickers across their website to highlight products and act as a gift guide for customers, and were also uploaded to GIPHY so Trouva could use them across their social platforms.
How do you advertise during the midst of a global pandemic, when the country is in lockdown and you are unable to film in a traditional manner? Simple – encourage your audience to ‘Get Your Cook On’ and make the ads themselves.
As a social creative, I was asked to design a set of GIPHY stickers that the community could use to bring their UGC assets to life.
Almost overnight, Asda’s Get Your Cook On GIPHY stickers became wildly popular, with users augmenting their own playful kitchen win and fail content. The fun and engaging sticker set is currently at 80 million views and counting.
It was my responsibility to look after the social channels for all brands under the umbrella of E & J Gallo Winery, including Barefoot, Dark Horse and Apothic.
I planned the content calendar for the year ahead, working on concepts and strategy for social campaigns that felt organic to the brand whilst remaining current and growing their community.
I was part of the process from start to finish: creative ideation, pitching to the client, art directing on shoots, post production, and delivering assets ready for posting.
Campaign design and social executions for a new collection launch at vashi. I wanted to design something that felt exciting and also native to social, mixing photography with textured motion and typography to create in-feed carousels and Instagram stories.
I was given the challenge of producing 25 social assets for Sure Deodorant in 48 hours.
I delivered a mixture of photography and stop motion, doing everything from concepts, photography and design.